In addition to Google tools available to all Internet users, you will find a couple special items just for nonprofits.  For example, Google Grants can provide free online advertising for your nonprofit through Google’s highly successful Adsense program.  Also, nonprofits can use the Google Checkout tool until 2009 to accept donations without the typical setup and monthly fees.  Beginning in 2009, Google may start charging nominal fees for this service.

Even though there’s not a lot of new resources for nonprofits, now you can find all the helpful Google tools in one place.  Below is a list of the Google Tools that I have used and would recommend.  They can all be found at Google for Nonprofits.

• GMail – This is an excellent Internet based email program.  You can set it up to receive emails sent to accounts under your own domain (e.g. tdavis@mynonprofit.org) and access that email from any computer connected to the Internet.
• Analytics – If you don’t already get great statistics on the visitors to your website, Google Analytics may be the tool you need.  With Analytics, you can get daily reports on nearly every detail related to who is visiting your website, how long they stay, what they look at, and how they got there.
• Blogger – Blogger is one of the easiest ways to set up a blog for your nonprofit.  You can create a new blog in less than 20 minutes.
• Calendar – Google Calendar is a great way to keep your organizational calendar and share collaborative calendars within your agency.

Take some time to check out the special pages for each Google tool accessible from the Google for Nonprofits homepage.  Each tool page has some ideas for tips for how to use the tool, inspirational examples, and steps to get started at the bottom of the page.

EBay calls their special nonprofit program Giving Works. In the past eight years, more than $100 million has been raised for nonprofit organizations through eBay listings. There are two ways that eBay helps nonprofits raise money through their online auctions:

1) The nonprofit organization can sell items on eBay through direct selling. Direct selling means just that, the nonprofit sells directly to the buyer. The transaction is handled like any other eBay auction and the nonprofit keeps the proceeds, minus the typical eBay fees. This is a great way to benefit from in-kind donations that you can not use in your organization.

So, you’re probably wondering how this is helpful to nonprofits since anyone can sell on eBay. The advantage is that nonprofits registered with the eBay partner, MissionFish, will receive a special ribbon icon next to the title of the auction and additional visibility through a unique search function just for eBay Giving Works auctions. More about MissionFish later in this article.

2) Others can sell items and have all or some of the purchase price donated to your organization. This is called community selling. Community selling is a great way to get your volunteers and supporters to donate without writing a check. They simply sell unwanted items on eBay and direct a portion of the sale (10-100%) to your nonprofit. MissionFish collects and disburses the donations, provides online tracking, and sends tax receipts to the donor.

Nonprofit organizations can promote their community selling listings with a Giving Works home page in the featured nonprofit section of eBay. In order to be listed in the eBay nonprofit section, you must first have a home page on MissionFish. For more information on establishing a home page listing on eBay, visit the eBay Community Selling page.

Okay, so what exactly is MissionFish? MissionFish is a service under the Points of Light Foundation, a nonprofit dedicated to helping engage people in volunteer community service. Since 2003, MissionFish has partnered with eBay to promote and operate the Giving Works program to support charitable donations through eBay selling. MissionFish provides a way to verify and register nonprofits for the Giving Works program and manages most of the details of the community selling service. MissionFish is supported through a small fee taken from each community selling donation made.